Mastering PR in 2023: Trends, Myths, and Skills You Need to Succeed
episode 98
In this episode, we explore why earned media is such a critical component of building visibility for your business and the PR trends you need to be aware of in 2023.
Our guest, Gloria Chou, Small Business PR Coach is debunking common PR myths and sharing the five essential skills you need to succeed in PR. She also explains how to turn your business into a newsworthy angle to get reach, tips on finding trends and using the "magic of threes" to create powerful messaging, and how she’s helping to dismantle the narrative around what an entrepreneur looks like and how her approach gets around the inherent privilege and access that BIPOC, WOC don’t have.
Tune in to this episode to learn everything you need to know about mastering PR in 2023 and taking your business to the next level.
We also talk about
Why PR skills are a $10,000/hour skill
Tools you should be using to amp up your PR efforts
Where to pitch yourself and how to find the best journalists to connect with
The keys to a successful pitch and how to deal with rejection
The benefits of getting on at least one podcast in your life
“Using the skills that you need to do PR, which is to me a $10,000 an hour skill. The ability to communicate your story in a non-salesy way, that is really something that’s gonna pay off for the rest of your life.”
More about Gloria Chou
Gloria Chou is an award-winning Small Business PR coach and host of the top-rated Small Business PR Podcast. Her untraditional yet proven PR methods that allow anyone to gain top-tier, earned media without needing to hire an agency, have industry connections or any PR experience have been featured in Forbes, Business Insider, Crunchbase and on over 40+ podcasts.
Through her online community of mainly BIPOC and WOC founders, and signature PR Secrets Masterclass, Gloria helps early-stage founders "hack their own PR" to go from unknown, to being seen, heard, and valued with her proprietary 3-step CPR Pitching Method™— one that’s helped 10,000+ small businesses get over a combined 1 Billion free, organic views in top tier outlets such as the New York Times, Vogue, Fast Company, Forbes and more.
As a former U.S. Diplomat that’s never worked in PR, marketing or had any industry contacts, Gloria cold-called thousands of newsrooms to crack the code on PR, and now helps other entrepreneurs do the same. Gloria’s #1 mission is to make PR more accessible so that all founders—especially those who have been marginalized and underrepresented, can learn how to grow their businesses and confidently tell their stories without breaking the bank. Gloria was also recently awarded the “Pitch Writing Expert of the Year” for 2021 as a part of the Influential Businesswomen Awards and a member of 2022’s Forbes 1000 list.
Links
Podcast: Small Business PR
Instagram: @gloriachoupr
Free Masterclass: PR Insider Secrets: How to Get Your Business Featured In The Media So That You Can Build Credibility, Visibility, and Brand Awareness
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