How to Humanize Your Brand & Make Real Connections
episode 61
Today’s customer is looking for meaningful and memorable connections with the people they choose to work with. That’s why it’s important to create a brand that is personable, authentic, and relatable. In this episode, Vanessa Castillo, Creative & Spiritual Entrepreneur and Founder of VCV Agency, shares her approach to humanizing brands. She gives tips for how we can drop the mask and celebrate our humanity to gain the trust of soul-aligned clients.
We also talk about
How Vanessa’s experience as a documentarian & videographer helps her see beyond the surface level
Why it’s important to show the person behind the brand
How to balance sharing yourself in a way that feels good and not like an awkward overshare
The importance of creating alignment between ourselves, our business, and our online presence
How to attract clients you’d want to have coffee with
Tips for fostering community
“We are human first and it’s okay to honor that and it’s okay to show people who you are, and it’s okay to have personality, and it’s okay to just be. And as a matter of fact, people like that stuff.”
More about Vanessa Castillo
Vanessa Castillo is the founder of Various Creative Visionaries aka VCV Agency, a female-led creative collective that specializes in helping businesses expand their brand awareness and online presence by humanizing brands and building community. She’s also the founder of The Rich Girl Mindset; a women’s empowerment platform aimed at helping women step out of their comfort zone and into their purpose zone.
Instagram: @thebossladyvee
Instagram: @vcvagency
Instagram: @therichgirlmindset
LinkedIn: https://www.linkedin.com/in/thebossladyvee/
Website: http://vcvagency.com/
Links
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