Selling with Heart: Why Empathy Should Be Your Top Sales Strategy

episode 103

In this episode, Shi Chen, a certified business coach, shares how to take the ‘ick’ factor out of sales so that we can go beyond the pitch and make real connections and sales. Shi provides tips on how to bring more humanity into the sales process, how to choose sales actions that suit your strengths, and strategies to stay motivated when sales goals fall short.

If you struggle with sales, tune into this episode to learn how sales can be fulfilling and fun!

We also talk about:

  • What we need to unlearn about sales.

  • How sales can be a form of self-care.

  • How we can set right-fit sales goals for ourselves.

  • Why our ‘why’ matters when it comes to sales.


You can be successful when you give yourself permission to do [sales] in a way that you enjoy and that doesn’t drain your energy. That is when business gets a little bit more fun and fulfilling.
— Shi Chen, Business Coach

more about shi chen

Shi Chen is a certified business coach, wife, and mama of two sassy daughters. She helps service-based experts who are really good at what they do to also become really good at marketing, sales, and leadership. Through her background in education, experience as an expat, and training as a solution-focused coach, she will guide you to build a simple, profitable, sustainable business that contributes to a fulfilling life. 

Links

Website: www.shichencoaching.com

Resource: Free Business Breakthrough Mini-Coaching Assessment

Instagram: @shichencoaching

Facebook: @fullybookedandfullfilledentrepreneurs


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