How to Build a Racially Diverse, Inclusive & Equitable Business

episode 108

Join me in this powerful conversation with Annie Gichuru, a leading racial equity coach for online entrepreneurs, as we dive into the critical role allies must play in dismantling unfair systems of oppression, strategies for non-POC to educate themselves about the barriers and challenges faced by people of color, how non-POC can intentionally amplify POC voices without falling into the "rescuer" or "savior" narrative, and the importance of being open, curious, and loving when doing this kind of work.

We also talk about

Annie’s framework for helping her clients go from awareness to action
How Annie defines an ally and why their role is crucial in advancing racial equity
The importance of self-reflection and continuous learning in understanding racial disparities
Tips for non-POC to have conversations about the POC experience without centering themselves

“When it comes to matters of racial inclusion and equity, there is no room for shame, judgment, and guilt, because as much as they do exist when it comes to this kind of work, they do get in the way when it comes kind of work.”

— Annie Gichuru, Racial Equity Coach

More about Annie Gichuru

Annie Gichuru is a leading racial equity coach & consultant for online entrepreneurs. During the past 3 years, she has helped many prominent online business leaders build intentionally inclusive businesses – the most notable of which is her partnership with The Beautiful You Coaching Academy, where she supports trainees and emerging coaches as a DEI trainer.

She is deeply passionate about representation through a racial justice lens, and combines her experience as an internationally certified life coach, her love of storytelling, and her extensive career as a Human Resource specialist to deliver REPRESENTED - a transformational online program, which has been described as ‘a must for all business owners who are ready to build a racially diverse, inclusive and equitable business’.