3 Ways a Podcast Will Help Grow Your Business

So you’ve thought about starting a podcast but maybe you’re still not sure what kind of impact it will have on your business or if it’s right for you.

In my opinion, podcasts are great for 3 reasons: connecting with your community, establishing your credibility, and expanding your business. Let’s take a look at each one.

Community - Podcasts allow you to build trust with your audience and increase your visibility because they are easy to consume! Unlike reading a blog post or watching YouTube, you can listen anywhere, anytime. The ability to incorporate podcasts into our daily routines, when it’s convenient for us, means that listeners come to think of us as part of their lives. What’s more trust-building than that?!

Credibility - Sharing your knowledge and experience builds your credibility with your listeners and positions you as an expert. This can lead to being on other podcasts or speaking engagements. If you’ll be interviewing other experts on your show, you’ll be seen as a trusted curator of content.

Expand - Each podcast episode is a chance to expand your reach, offer a ton of value to your audience, sell your products or services, and grow your network. Opportunities open up when you put yourself out there.

How are you looking for a podcast to help you grow your business? Which of these is most important to you, right now?

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