4 Reasons NOW is the Best Time to Start a Podcast

Why podcasting? Why now? If you’ve been toying with the idea of starting a podcast to grow your brand, this is a great time to become a podcaster especially for women and women of color. But don’t take my word for it. Let’s look at what the data shows about podcasting’s potential.

According to The Women’s 2022 Podcast Report from Podnews published at the end of last year, listenership among women is up 67% over the last five years.

I found it interesting, yet not surprising, that their data shows that women want to listen to podcasts that normalize having unfiltered conversations around uncomfortable and taboo topics.

"Of respondents, 55% say it’s important that podcasts include unfiltered conversations that can’t be heard elsewhere, and 4 in 10 (percent) say it’s important that podcasts discuss taboo or controversial topics."

Their data also shows that there's still room for growth when it comes to amplifying voices of women of color in podcasting.

"Among monthly listeners, 57% of Multicultural Women wish that there were more podcasts that focus on women of color. Almost half of Multicultural Women have a hard time finding podcasts that focus on women of color."

It's no surprise that women of color are craving more podcasts that speak to them (I know I am!). The good news is that for women of color there's an opportunity to fill that gap.

In general, I think it's clear that women overall want podcasts that make us feel seen in our lived experiences and comfortable in our own skin.

​So if you're still questioning whether you should start that podcast...the data doesn't lie, my friend - the world needs to hear your voice!

NOW really is the best time to amplify your voice and reach through podcasting!

#podcast #podcasting #podcaters #entrerpeneur #creativepreneur #growyourbiz