5 Ways to Use ChatGPT to Create Podcast Content
ChatGPT is a topic that everyone has been talking about lately and there are a lot of opinions about how it will change our lives and how we work. While we can't know for certain how AI will effect our work in the future, content creators are already seeing a change in how content can be created.
In this article, I'm sharing how podcasters can partner with ChatGPT to more efficiently create optimized podcast content, from writing show notes and descriptions to brainstorming episode topics and titles.
Let’s dive into the five ways that ChatGPT can help you efficiently create content for your podcast.
1. NAMING YOUR SHOW
I don't know about you, but coming up with names is one of my least favorite things to do. If you're like me, and you want some help coming up with a catchy name for your podcast, ChatGPT can do just that. Using my podcast (Podcast & Amplify) as an example, I typed in:
Name ideas for a business podcast for female entrepreneurs.
Some of the suggestions that were generated from this prompt were:
She Means Business
Boss Lady Chronicles
Hustle Her Way Podcast
While these options are relevant to what I typed, they're fairly generic. I would add something that related specifically to my brand, but this at least gives me a place to start and gets me thinking about short, buzzy titles. Obviously, it's important to cross reference any podcast title you come up with to make sure that it isn't being used by other podcasts.
2. IDEAS FOR GUESTS FOR YOUR PODCAST
If you have a hard time brainstorming who you want to have on their podcast, you can ask ChatGPT to give you suggestions. I typed in the following:
Ideas for guests for a business podcast.
Based on the results ChatGPT gave me, I could see that the suggestions were vague because the prompt that I gave it was vague. So I modified my prompt to say:
Ideas for guests for business podcasts for female entrepreneurs and coaches.
It gave me the following suggestions:
Marie Forleo
Sophia Amoruso
Gabby Bernstein
These suggestions are spot on and I'd love to have any of these women on my show. However, they're also big name entrepreneurs that would be difficult for the average independent podcast to land so I would need to get even more specific if I wanted a list of guests that I could pitch to today and land.
3. QUESTIONS TO ASK YOUR GUESTS
If you’re someone who gets stumped on what questions to ask your guests, ChatGPT can help you out here as well. I typed in the prompt:
What are some questions to ask a business leader or coach?
Some of the questions that ChatGPT gave me were:
What inspired you to pursue a career as a business leader or coach?
What is your philosophy on leadership and how do you approach coaching others?
What advice do you have for someone who's just starting out in their career business?
These are fairly generic questions and not very inspired. Based on my previous attempt, I knew that the more specific question I posed that I’d get better results. So I changed my question to:
What are some questions to ask a business leader or coach about marketing?
The responses this time around were much better:
How do you approach developing a marketing strategy for a new product or service?
How do you identify and target your ideal customer or audience?
What marketing channels have been most effective for you?
Again, specificity pays off when using ChatGPT. It gives you solid questions that you can build upon.
4. CREATING SEO OPTIMIZED TITLES
One of the coolest things ChatGPT can help you with is creating episode titles that are optimized for SEO. I had an upcoming episode on somatics and communication and I wanted to see what it came up with. I typed:
Podcast episode titles for somatic + communication
The results it gave me were:
The Art of Listening: Understanding the Body's Communication
Navigating Body Language and Difficult Conversations
The Mind Body Connection: How Somatic Awareness Can Improve Communication
Out of the three suggestions, the first two don't really make sense but I can see with a few tweaks to my prompt I could get titles that are a better fit. I do like the last suggestion, however, and it's something that I would use.
5. QUESTIONS TO ASK YOUR LISTENERS
Lastly, you can also use ChatGPT to help you come up with questions that will engage your audience. This is particularly helpful when writing social media posts since social media's role in promoting podcasts is about engagement with your audience. Here I typed:
What are some questions to ask a podcast listener of somatic and communication episode?
The results:
What inspired you to listen to this episode about somatic and communication?
Was there a particular insight or moment in this episode that resonated with you, and if so, what was it?
Was there anything in this episode that you disagreed with or found challenging?
It gave me about 10 different questions that I could use in social media posts similar to the ones shown above. I like that I can repurpose any of the questions for future episodes and that I can make them more specific to each episode by changing the topic.
SHOULD CONTENT CREATORS BE WORRIED?
As a content creator, you might be wondering, "Is this going to take away work from content creators?" I believe that because content is meant for human consumption it will always need a human touch. AI can't replace what a human being brings to content, like specificity, nuance, critical thinking, experience, strategy.
As someone who provides content support as part of my podcast marketing and management services, I'm experimenting using ChatGPT to create content faster, but I know that it's not a tool that can help me develop a content strategy or capture my clients' voice.
My prediction is that for the next 6 months or so, we'll start to see content sounding similar as people experiment with using ChatGPT to create content. It's easy to see how people could initially rely too heavily on it, resulting in content sounding the same or like it was written by AI. But I also see the pendulum eventually swinging back to people wanting original, creative, and more human-sounding content.
For content creators, it's really about partnering with this new AI tool to help make our jobs easier so that we can focus on bigger picture things that we as humans do and a program cannot.
CONCLUSION
ChatGPT is a tool that will make content creators' lives easier by giving a helping hand and doing some of the work for us so we don't have to start from scratch. And I hope that this quick rundown of how you can use ChatGPT to assist you in producing content for your podcast has shown you a way to do it more efficiently. I'd love to know if you're using ChatGPT and if so, what the experience has been like for you. Leave your thoughts in the comments below.
*This blog post was originally a podcast episode. To listen to the full episode, click here.